NatEureka Labs Appoints Dental Innovation Leader Bruce Lieberthal as Senior Strategic Advisor
- Jul 17
- 2 min read
Farmington, Conn. — July 17, 2026 — NatEureka Labs, Inc., a company discovering and developing novel, naturally derived ingredients for next-generation oral health products, today announced the appointment of Bruce Lieberthal, DDS as Senior Strategic Advisor.
Lieberthal brings nearly four decades of leadership experience across dentistry, dental technology, software, and oral health innovation. He currently serves as a Senior Strategic Advisor at Revere Partners and previously served as Chief Innovation Officer at Henry Schein, where he advised medical and dental business units on innovation strategy, emerging technologies, and market development. He also led the development of Connect Dental, Henry Schein’s digital dentistry initiative, and was the founder of Direct Vision Software. Earlier in his career, Lieberthal practiced dentistry for 14 years.
At NatEureka, Lieberthal will advise on the company’s strategic development, dental industry engagement, go-to-market planning, and broader commercialization strategy for CajuDent™, the company’s proprietary cashew-apple-derived ingredient being developed to support a healthy oral microbiome.
“We are thrilled to welcome Bruce as a Senior Strategic Advisor,” said Zach Rome, Founder and CEO of NatEureka Labs. “Bruce has spent his career helping identify, evaluate, and advance meaningful innovation in dentistry. His perspective across clinical practice, dental innovation, distribution, and strategic partnerships will be incredibly valuable as we continue to build NatEureka and prepare to introduce CajuDent to the oral health community.”
“As a longtime veteran in the dental innovation space, and having reviewed many hundreds of promising solutions, I am thrilled to have the opportunity to work closely with Zach Rome and his team,” said Dr. Lieberthal. “CajuDent™ represents an exciting new approach to daily oral care, combining naturally derived ingredients in an easy-to-use format designed to support a healthier oral environment. I look forward to working with the NatEureka team as they advance the development of CajuDent and introduce this microbiome-friendly approach to dental professionals and consumers.”
CajuDent is being developed as the key ingredient in Cazu™, NatEureka’s consumer oral health brand expected to launch early next year. The company is initially focused on convenient daily formats, including lozenges and lollipops, designed to fit naturally into consumers’ routines between brushing.
About NatEureka Labs
NatEureka Labs discovers and develops novel, naturally derived, science-backed ingredients for consumer health products. The company’s lead program, CajuDent™, is a proprietary ingredient derived from the cashew apple and developed to support a healthy oral environment. NatEureka’s mission is to help people support their oral health by making science-backed, naturally derived ingredients that are enjoyable to use, easy to incorporate into daily routines, and accessible to all.
Contact
Bruce Lieberthal is serving as an advisor to NatEureka Labs in his individual capacity. Professional affiliations are provided for identification purposes only and do not imply endorsement by Revere Partners, Henry Schein, or any other organization.
