NatEureka Labs Names Consumer Growth Executive Dennis Bernstein to Lead Cazu™ Commercialization
Consumer growth executive brings 25+ years of brand, DTC and oral care experience to lead the commercialization and launch of Cazu™
Farmington, Conn. — October 6, 2026 — NatEureka Labs today announced that Dennis Bernstein, MBA has joined the company as Growth & Commercialization Lead, where he will oversee the commercialization and launch of Cazu™, NatEureka's consumer oral health brand.
The appointment comes as NatEureka prepares for the anticipated launch of Cazu in early 2027. Cazu is being built around CajuDent™, NatEureka’s patent-pending, naturally derived oral health ingredient platform. CajuDent is a standardized extract derived from the cashew apple and is being developed to support a healthy oral environment.
“Dennis is joining NatEureka at an important point in our evolution as we move from developing the science and products behind Cazu to building the commercial platform needed to bring them to market,” said Zach Rome, Founder and CEO of NatEureka Labs. “He brings a rare combination of global consumer brand leadership, oral care experience, DTC expertise and hands-on startup execution that will be invaluable as we build and launch Cazu and introduce a new approach to everyday oral care.”
Bernstein brings more than 25 years of experience building, growing and commercializing consumer brands, with expertise spanning brand strategy, direct-to-consumer marketing, e-commerce, customer acquisition, lifecycle marketing and retention. His career includes leadership roles at P&G, including within its Global Oral Care business, as well as experience with Dollar Shave Club, fatty15 and EllaOla. As the first employee and former SVP of Marketing & Growth at fatty15, Bernstein helped build and scale the science-backed consumer health brand from its earliest stages. He also serves as an advisor to oral care brand Flaus.
As Growth & Commercialization Lead, Bernstein will oversee Cazu’s go-to-market planning and execution, including brand strategy, consumer positioning, digital and e-commerce infrastructure, pre-launch and launch marketing, customer acquisition strategy, and development of the broader commercial platform supporting the brand.
“Cazu has the ingredients of a truly differentiated consumer health brand: compelling science, a clear consumer need and an experience designed to fit naturally into people's lives,” said Bernstein. “The opportunity now is to translate that science into a brand and experience consumers can understand, trust and want to make part of their daily routine. I'm excited to work with Zach and the NatEureka team to build Cazu from the ground up and bring a genuinely new approach to everyday oral care to market.”
NatEureka is initially developing Cazu in convenient daily formats designed to fit naturally into consumers’ routines between brushing. The company’s first products are expected to include Cazu Drops, a daily oral health lozenge, with additional formats planned as the brand expands.
Bernstein’s appointment follows a period of continued momentum for NatEureka and CajuDent. In August, NatEureka was named the Grand Prize Winner of the 2026 Shils Fund Great Oral Health Pitch, receiving a Grand Sponsorship Package valued at more than $50,000 to support the continued development and commercialization of CajuDent.
About NatEureka Labs
NatEureka Labs discovers and develops novel, naturally derived, science-backed ingredients for consumer health products. The company’s lead program, CajuDent™, is a proprietary ingredient derived from the cashew apple and developed to support a healthy oral environment.
NatEureka’s mission is to bring new approaches to everyday oral care through naturally derived ingredients that are enjoyable to use, easy to incorporate into daily routines, and accessible to all.
Contact
